Together with your team we have the required email marketing tips that can propel your business to the next level.
My name is Jesse van Doren, founder of Brize, a marketing company whose email marketing specialists aim is to fully optimize your business’s marketing mix by implementing email marketing. Having vast experience in this type of marketing, my team and I have helped dozens of companies, both in the Netherlands and abroad, in implementing email marketing successfully.
Email Marketing Tips
Like previously mentioned, my team of email marketing specialists and I, have extensive knowledge and experience with developing email marketing strategies and have learned many tips to enhance your email marketing strategy.
1. Incentives: As email marketing specialists, we understand that for email marketing to succeed, you must put yourself in the shoes of your potential customers. Why would I leave my email on your website? Is there any benefit in doing so? Providing incentives on your site would entice visitors to leave their email, this in turn, building your customer base. As email marketing specialists we would suggest making articles, e-books or even an infographic available, for example. Visitors will see a positive reason to leave their email and receive information from you.
2. Personalization: A copious amount of emails are sent everyday, with many recipients merely glancing through the email or sending it straight to spam. To prevent this, email marketing specialists encourage personalizing emails to add value to their email for their customer. Ways to personalize can include featuring the recipient’s name in the email or creating surveys asking your customer what content they would wish to receive.
3. Analyze Results: It is not enough to simply send out emails to your audience and hope for the best. For email marketing to be successful, you need to correctly analyze the data you receive. My team of email marketing specialists and I are familiar with the tools and software which are applicable to these processes. Measurements can include email frequency or analyze behavioural paths.
Benefits of Email Marketing
Being email marketing specialists, we see the many benefits email marketing has to offer as a strategy to implement in your marketing mix. Benefits include the following:
- Real-Time Messaging: Email is unique as it offers real - time messaging to your customer base compared to other platforms where a period of time needs to be set. As email marketing specialists we see this as a great advantage if you choose to hold a flash one day sale or to remind customers of an upcoming event with short notice. Being able to directly send a message to your intended audience is of great benefit to any business.
- Frequent Messaging: Another benefit of email marketing, according to email marketing specialists, compared to other platforms is the frequency of messages you can send to your customers. My team of email marketing specialists and I, hold a vast amount of knowledge regarding frequent messaging and what the best frequency for your company is. We can analyze this based on your company’s data.
- User Engagement: Email marketing offers a wide variety of tracking mechanisms that can be very informative. By implementing a simple tool you can find out how many recipients open an email, how many click on a link provided and how many people receive your email as spam or unsubscribe from your email service.
These are just a sample of benefits to email marketing. By getting in touch to our email marketing specialists through the form below, we can dive deeper into the other benefits associated with email marketing.
What Brize can do for you
Through the years, my team of email marketing specialists and I, have acquired the necessary knowledge and experience to successfully implement an email marketing strategy and integrating it with our marketing automation processes. We can also advise you on the appropriate tools to use and provide email marketing tips to enhance your business’s marketing mix.
We understand that in today’s world, it is not enough to be present on only one platform, but to be present on various platforms and knowing how to operate them harmoniously. To find out more, contact my team and I at Brize by leaving your information in the contact form below and we will be in touch shortly.