Rank Higher on Google? These marketing secrets bring your website to the top of Google. Organic, so you do not have to spend any large AdWords budgets (anymore) on it. And you can structurally work on more online visibility, better findability and, of course, maximum conversion.
Curious how some websites are always at the top, if you use important search terms? They understand the organic optimization, based on Search Engine Optimization (SEO), according to the current Google guidelines. The latter is important, because those guidelines are constantly evolving. Google continuously works on the optimization of its own algorithm, to rank websites (vines).
You get higher on Google by focusing on the 3 main pillars for optimization, which we explain below for you. And by applying an important SEO checklist, for all content that you publish. We specialize in marketing and Growth Hacking, so we can explain to you from your own experience how to get higher on Google.
Organic high: 3 important pillars to rank higher on Google
Organic high in Google is a wish of large and small organizations, on the search terms that are important to them, so that you are perfectly visible and findable. Good optimization consists of three important elements:
1. Qualitative content
Content is the main priority. At least, good quality content. Google rewards websites that tell a good story, the ones that share that important information that visitors benefit from, such as long blog articles that explain how products work or what services provide. Rich in text and supplemented with images, videos or other sources of information. To-the-point as in a personal conversation, with a natural optimization with search terms.
2. A valuable backlink profile
References from other good quality websites are also of particular importance. Google still uses the backlink profile as a very important signal for quality in the algorithm, where the emphasis is more than ever on good quality backlinks, from reliable other websites, link building without purchased links or even link packages, for a reliable and natural link profile based on quality, from which Google can read the value of your website.
3. Excellent website technology
The technique of the website completes good SEO optimization, making you rank higher on Google, with a short loading time and a website that works technically flawlessly, as well as clean code and fast processing of requested pages, in order to offer visitors the best possible experience.
The three pillars put your website at the top of Google, within the organic results. The ideal website contains high quality content that visitors benefit from. With valuable backlinks from reliable sources. On a server with minimal loading time, for a fast and flawless online experience. Cases where we work on a daily basis as an internet marketing agency, to optimize the website to perfection and thus to get higher on Google time after time.
SEO checklist - More tips to ranking higher on Google
There are no guarantees, but it is wise to apply every technique suggested by experts, such as continuous optimization, starting with that of all the content that you publish. We list a number of useful tips from experts who reveal important secrets:
1. Optimize for topics
"Keywords still play an important role, but have now been overtaken by subjects. Google requires good semantic coherence on pages. Choose a main search term, with a few additional semantically related search terms.” For example, by also referring to a search engine marketing agency on a page about [higher in Google], because in that capacity we ensure that you can rank organically high on Google.
2. Build an internal link structure
"Start by researching important search terms and determine the ideal site structure. With separate pages for all major search terms, based on their search volume and the SEO difficulty score. Include proposals for internal links in it, to show the internal link profile to the most important pages in the website."
Note: Optimize based on the search volume and the SEO difficulty score. Not based on the Google AdWords competition score, because this gives a distorted picture and is not suitable for SEO to organically rank higher on Google.
3. Enrich texts with other forms of content
"Good SEO requires excellent texts by an SEO text writer. And for additional content, to further enrich the pages. Think of images and infographics, just like videos and links to external sources. An important enrichment for good content, which further improves the optimization."
And our tip? Use long articles to explain concepts down to the last detail. You can easily rank higher on Google on a specific search term, like in this case [higher in Google]. And do you use internal links to other important pages such as those about your activities as an advertising agency? Then the article also contributes to the findability of that page.
Your website at the top of Google
Your website at the top of Google is a question of good optimization, based on a clear SEO strategy. Based on the difficulty score. To determine a site structure, containing all important pages for the various interesting search terms.
Write optimized service and landing pages, or optimize the categories and texts for higher rank on Google. Use supportive landing pages and blog articles for the main search terms. For a good SEO optimization, with which you, as an experienced internet marketing agency, rank higher on Google. So that your website will always be the top of Google on the important search terms.