Do you want to rank higher with your video thanks to Video SEO?
Video SEO is the process of ranking your videos higher in the organic results of a video search engine such as Youtube, Vimeo or Google, preferably, with the goal of ranking your video on the first page of the search engine. By implementing smart video SEO strategies, you can generate more traffic to your website and generate brand awareness for free.
Why should companies focus on video SEO on Google and Youtube?
With more than 1.300.000.000 of video users, Youtube is the largest search engine after Google. Every minute more than 300 hours of videos are uploaded on Youtube which can be influenced with the right Youtube SEO strategies.
Studies show that visitors stay on average for 4 seconds on a website, but stay and watch video’s for an average of 2,7 minutes. Therefore, video SEO can be very efficient to retain the customers attention. Google and Youtube are the most common platforms if we talk about video SEO, however there are also a lot of other video search engines such as Vimeo and Bing Video which can be influenced by implementing the right video SEO tactics.
A SEO specialist can helps you to optimize your video and website to fight against the big competition and increase your business online presence on these search engines.
Tips to make efficient SEO videos on Google and Youtube
1. Search for video SEO keywords: Among the video SEO techniques, a SEO specialist can advises you to choose the right keywords that can be relevant to rank your video on the first page. The keywords choice is based on the most searched words by users, related to the topic.
2. Publish video’s of more than 5 minutes on Youtube: As a SEO specialist, I know that the most important thing with Youtube SEO is the total watch time, because the platform wants to keep people on it for as long as possible. If people watch your video’s for a long time, Youtube will rank your video higher in the algorithm and more people will get to see your video.
However, most of the people watch only half of the video, several researches show that how longer the video is, the more time people spend watching on a video. This will influence the search results.
For example: If your video takes 5 minutes, viewers will watch it for 3 minutes maximum. A video of 10 minutes will be watched for 5 minutes. Therefore, it would be more relevant for video SEO to make a video that’s longer than 5 minutes as the watching time will be higher and more people will see the video.
3. Catch the viewer’s attention during the first 12 seconds: The viewer’s attention on Youtube videos is very short, so companies must catch people’s attention during the first 12 seconds in order to influence with video SEO the algorithms. As a SEO specialist, I can advise you to start speaking about the main topic and goal at the beginning of the video. It’s good to have a good catch phrase, to make sure people keep watching the video. Also several researches show that if you put a logo in the first 5 seconds of a video, more people will remember your brand.
4. Add the right elements to your video for an optimal video SEO: A SEO specialist can help you to well describe your content, adding interactive elements would enable you to catch the attention of the visitor and also influence the algorithm of Youtube and make your video interesting for viewers.
If you want to optimize your video on Youtube:
- Youtube video tags with keywords can help you to describe as well as possible your content to your target group, as they will know exactly wha your video is about and Youtube can match a video also better in the search engine when people are searching for specific content.
- Adding a good description, with your address details of your brand in it can help you to be more showed with your video for people who operate in the same city as you.
- Also it is great to have the right keywords in the file name when you upload a video, instead of the automatic file name that Youtube gave you while uploading the content, because various third-party tools on the web take into account the filenames even though Google and Youtube don’t.
Want to start with video SEO? This is what we can do for you
Are you curious about video SEO? Do you want to learn how to optimize video’s on the web from a SEO specialist? Together, with my team I have a lot of experience with video SEO. I have been working with various kind of small and bigger organizations in any fields. Fill in the contact form below and find out how you can enhance your business with the right video expertise today.