Viral Marketing makes it possible for your business to create an impact on existing and potential customers, allowing you to reach a vast amount of users and expand your target audience.
My name is Jesse van Doren, founder of Brize - a full-service agency focused on marketing, innovation and growth hacking, and together with my team, we can help you create viral marketing campaigns that notably expand your reach and improve your customer acquisition strategies, generating more revenue in the long-run.
What is viral marketing?
Viral marketing is a business strategy that uses existing social networks to promote a product. The term “viral” in this case depicts how consumers spread information about a particular product, service or experience with other people in their social network, similar to the way in which a virus spreads from one person to another. Such type of marketing is very much subject to the spread of information by word-of-mouth (WOM). However, with the rise of the internet, much of the viral advertising that occurs on our day-to-day basis takes place through social media platforms such as Facebook or Twitter.
It is important to comprehend that a successful marketing campaign does not depend on the ability to reliably create something extremely popular in order for it to go viral. It is more dependent on understanding how to connect with specific demographics by presenting them with valuable content.
Techniques we can help you implement at Brize:
1. Target the appropriate audience and channels
It is not only sending the right message to the right people but also through the right channel. At Brize, we use the channels that best suit your product/service and your target audience, implementing every strategy and measurement to assure the best possible outcome.
2. Create videos
Making an impact through visuals can make your viewers engage in your product/service, making them feel part of the overall experience.
3. Offer valuable product or service for free
Most successful viral marketing programs offer particular valuable products or services for free in order to attract attention.
4. Create emotional appeal
Viral marketing is 100% about emotions. This is why creating emotional appeal is the most effective technique in order to create a successful viral marketing campaign.
5. Do something unpredicted
At Brize, we help you and your business do something that stands out from the rest.
6. Shift your focus from traditional marketing
At Brize, viral marketing is centered around creating a good and appealing story rather than focusing solely on the product or service.
Case study: The Blair Witch Project
The Blair Witch Project, one of the most successful viral marketing campaigns of all times took place even before social media platforms such as Facebook and Twitter existed. Such buzz marketing campaign was centered on a small, low-budget indie film.
The creators were able to pinpoint two relevant points regarding advertising in the modern age:
- It is possible to build up an entire backstory around a movie even before it has screened in a cinema.
- If would-be cinema-goers feel as though they’ve stumbled on a piece of information for themselves, they will be more likely to talk about it and share it than if they’ve seen it loudly paraded through more conventional media.
The difference between The Blair Witch Project and other found-footage films was its marketing campaign. The creators launched a website around six months before the movie was first screened. Such website sketched in the background details of their story.
Brize case study
At Brize, we have helped hundreds of companies to create viral marketing campaigns, helping them expand their audience and acquire new customers. One of our most well-known viral marketing campaigns occurred when Google announced that they were working on self-driving cars in the USA. Between myself and my team of experts, we worked on a new ‘Even Apeldoorn Bellen’ campaign for Dutch insurance company Achmea in which we communicated that the first self-driving car was also spotted in the Netherlands. This was a major success, not only for Brize but most importantly for our client Achmea, being announced on plenty of relevant platforms such as Dumpert and Autoweek.
Need help implementing a viral marketing campaign?
Unsure on how to create a viral marketing campaign? My name is Jesse van Doren and along my team at Brize we can help you create and execute a campaign that can go viral. Brize specializes in social media marketing, having vast experience in all types of online and offline marketing, my team and I have helped dozens of companies, both in the Netherlands and abroad with our social media expertise.
Contact Jesse and his team to find out what they can do to enhance your business with their viral marketing expertise today.